ABOUT EDWARD LINEHAN
The Thinking Behind the Growth.
I started in digital marketing, grew into a full marketing leader, and today I’m President of Marketing & Business Development, running marketing, sales, and operations across a multi-brand global portfolio. I’ve worked on both the agency and brand sides, in industries from biotech to snacks to consumer health. Along the way, I earned my BS and MBA, both with top honors, after becoming a parent. That taught me most of what I know about prioritizing and execution.
THE PROFESSIONAL JOURNEY
From Channel to C-Suite.
My career spans marketing, sales, business development, and operations across consumer health, biotech, food, media, and tech, on both the agency and brand side.
At Global Protection Corp., I lead the full commercial engine: marketing, sales, BD, operations, and manufacturing across a multi-brand portfolio in four markets. I own the P&L across D2C, marketplace, and B2B channels, and I’ve taken product launches, relaunches, distribution expansion, and acquisitions from strategy to shelf.
WHERE I'VE MADE AN IMPACT
Professional Experience.
I’ve worked across brands, platforms, and industries, leading digital marketing initiatives that drive audience growth, eCommerce revenue, and measurable business results.
Global Protection Corp.
President, Marketing & Business Development • Commercial Leadership • P&L
Lead the full commercial engine: marketing, sales, BD, operations, and manufacturing across a multi-brand portfolio in four markets. Own the P&L across D2C, marketplace, and B2B, and lead launches, relaunches, distribution expansion, and acquisitions from strategy to shelf.
Rekor
eCommerce • Customer Acquisition • Subscription Performance
Managed digital acquisition, Google Ads, subscription performance, and eCommerce reporting for Rekor Scout and CarCheck.
Biena Snacks
Digital Marketing Manager • Brand Growth • eCommerce
Led social media, influencer initiatives, content creation, and direct-to-consumer growth initiatives.
RFL Media
Audience Development • Digital Advertising
Built digital audiences and increased website traffic through organic growth strategies and paid social advertising.
Ranker
Content Marketing • Digital PR
Worked on content promotion, media outreach, and digital public relations to expand brand visibility and secure press coverage.
LET'S CONNECT
Let's Turn the Next Opportunity Into Something Meaningful.
I’m always interested in connecting with people and organizations who value thoughtful marketing, creative problem-solving, and measurable business growth.
Creative With
a Purpose
Good creative gets attention. Great creative moves the business. I hold every campaign to a commercial goal.
One Customer
Journey
From product development to market entry to repeat purchase, I manage the whole path, not just the parts marketing owns.
Data-Driven
Decisions
Gut instinct gets you to the table; data decides what stays. I run marketing, sales, and ops off the same numbers.
EXPERIENCE BEYOND A SINGLE CHANNEL
From Strategy to Execution Across Marketing, Sales & Operations.
My experience extends beyond individual marketing channels, connecting strategic leadership, integrated campaigns, commercial development, and operational execution to create sustainable business growth.
Integrated Marketing & Brand Strategy
Traditional and digital campaigns, brand development, content strategy, media planning, and audience engagement.
Go-to-Market & Product Development
New product launches, product relaunches, catalog development, promotional strategies, and market expansion initiatives.
Sales & Commercial Leadership
Business development, distribution expansion, marketplace growth, strategic partnerships, and trade show initiatives.
Operations & Business Intelligence
Cross-functional coordination, performance reporting, operational improvement, analytics, and executive-level business planning.
TOOLS & PLATFORMS
Experience Across Channels & Platforms.
I don’t just manage the people who use these tools. I’ve built, run, and reported on the systems behind marketing, sales, eCommerce, and operations, from ERP and CRM to marketplaces and analytics.
LET'S CONNECT
Let's Create Something Meaningful.
I’m always interested in connecting with people and organizations who value thoughtful strategy, creative problem-solving, and measurable growth.