PROFESSIONAL EXPERIENCE
Experience That Drives Real Growth.
A track record of turning strategy, creativity, and data into measurable results across consumer brands, eCommerce, technology, and life sciences.
MY APPROACH
Real Experience. Real Impact.
Across every role, my focus has stayed the same: understand the business, know the customer, and build growth that holds, across marketing, sales, and operations.
Across marketing, sales, and operations.
US, Canada, UK, and EU.
A multi-brand portfolio across D2C, marketplace, and B2B.
Across marketing, sales, BD, ops, and manufacturing.
CAREER JOURNEY
A Closer Look at My Experience
Every role added a layer: channels first, then brands, then the full commercial engine. Click into each one for the challenge, what I did, and what it delivered.
Global Protection Corp.
President, Marketing & Business Development
Lead the full commercial engine: marketing, sales, BD, operations, and manufacturing across a multi-brand portfolio in four markets. Own the P&L across D2C, Amazon, Walmart, and B2B.
Rekor
eCommerce, Subscriptions & Customer Retention
Led digital acquisition and eCommerce for Rekor Scout and CarCheck, including subscription growth, Google Ads, and retention.
Eppendorf
Digital Marketing Manager
Managed digital marketing activities involving search advertising, email marketing, campaign landing pages, performance measurement, and marketing automation.
Biena Snacks
Digital Marketing Manager
Led social media and influencer marketing initiatives, brand content development, and direct-to-consumer marketing activities.
RFL Media
Digital Audience Development
Grew digital audiences through organic traffic acquisition, content promotion, and paid social advertising.
Ranker
Content Marketing & Digital PR
Led content promotion, media outreach, and digital public relations to expand brand visibility and secure press coverage.
One Leader.
The Whole Engine.
Leading P&L performance and operations across a multi-brand portfolio, aligning commercial priorities, operational execution, and business performance at Global Protection Corp.
Developing and managing traditional and digital marketing campaigns, brand positioning, creative strategy, audience development, and integrated promotional initiatives across consumer and B2B markets.
Leading go-to-market strategies for new products and refined product relaunches, coordinating promotional campaigns, product positioning, catalog development, and market-entry initiatives.
Driving commercial initiatives through distribution expansion, acquiring new product lines, industry trade show participation, sales support, and strategies designed to protect and increase market share.
Growing direct-to-consumer and marketplace channels through customer acquisition, conversion optimization, storefront performance, and retention strategies.
Connecting manufacturing and supply operations with commercial priorities to support product availability, distribution, and execution across multiple markets.
RESULTS & PERFORMANCE
Experience Backed by Real Outcomes.
Revenue
Global Protection Corp.
Grew revenue from $11M to $15M, up 36%, across D2C, marketplace, and B2B channels.
Attributed Sales
Eppendorf
Drove $280K in attributed sales through email marketing and search advertising.
Cancellations Saved
Rekor
Deflected 25% of cancellation attempts with a redesigned retention flow.
Audience Growth
Biena Snacks
Grew the social audience 900% in year one through organic content and paid social.
TOOLS & PLATFORMS
Experience Across Channels & Platforms.
I don’t just manage the people who use these tools. I’ve built, run, and reported on the systems behind marketing, sales, eCommerce, and operations, from ERP and CRM to marketplaces and analytics.
LET'S CONNECT
Let's Build on Experience and Create What's Next.
Every opportunity brings a new challenge, a new perspective, and the potential to make a meaningful impact. I’m always interested in connecting with professionals and organizations who value thoughtful marketing, creative problem-solving, and measurable growth.