RFL Media
Grew traffic for an ad-funded publisher through organic distribution and tightly tested paid social.
Project Overview
RFL Media was a digital entertainment publisher that made its money on display ads and sponsored content, so traffic was revenue. I led audience development and paid social.
The Challenge
Every visit mattered, and the paid budget was small. Growth had to come mostly from organic reach, and any paid dollar had to work hard.
The Approach
Lead with organic distribution, then use paid social only where testing proved it paid off.
What I Did
Organic Distribution
Promoted content across social to grow readership.
Paid Social
Ran Facebook page-like and engagement campaigns.
Creative Testing
A/B tested headlines, images, and targeting.
Targeting
Refined geographic and competitor-based audiences.
Analytics
Tracked traffic and audience trends in Quantcast and Google Analytics.
Business Outcomes
Global traffic rose approximately 150% over 29 months while selective Facebook advertising delivered low-cost engagement.
Approximately 150% global traffic growth over 29 months.
$0.03 per page like and $0.01 per engagement on top campaigns (typical results around $0.06).
On a small budget, testing beats spending.
Organic first, paid to amplify.
Traffic Growth & Facebook Ads Results
Quantcast, Google Analytics, and Facebook campaign screenshots documenting growth and paid social efficiency.
