Rekor
Rebuilt the subscription funnel for Rekor Scout and CarCheck, cutting acquisition costs and keeping more customers.
Project Overview
Rekor is a roadway intelligence technology company. I led eCommerce, acquisition, and retention for its consumer subscription products, Rekor Scout and CarCheck.
The Challenge
Acquisition was expensive, and too many trials never converted. Customers who did pay were canceling faster than they should have.
The Approach
Treat the funnel as one system, from first click to renewal. Fix acquisition costs, smooth the path from trial to paid, and give canceling customers a reason to stay.
What I Did
Search Acquisition
Rebuilt Google Search campaigns around high-intent plate recognition and vehicle history searches.
Cost Control
Cut wasted spend by optimizing keywords, bids, and conversion tracking.
Funnel Analysis
Mapped sign-up → trial → paid to find where customers dropped off.
Retention Flow
Built a cancellation experience offering benefits, support, and save offers.
Win-Back Email
Launched automated sequences to re-engage former subscribers.
Reporting
Ran recurring reporting on growth, churn, revenue, and ad performance.
Business Outcomes
Acquisition efficiency improved while the subscription funnel converted more trials and retained more customers.
77% lower CPA: $292 → $66 (April 2024).
5.75× Google Ads sign-ups: 12 → 69 month over month (April 2024).
25% of cancellation attempts saved (June 2024).
57% trial-to-paid conversion (June 2024).
4.52% churn, lowest in 10 months (June 2024).
$497K quarterly eCommerce revenue (Q2 2024).
Acquisition only pays if the rest of the funnel holds.
The cancel button is the last marketing touchpoint. Design it like one.
Watch CPA, conversion, and churn together, not separately.